Key Events (formerly Conversions) in Google Analytics

IMPORTANT UPDATE: "Conversions" in Analytics are now called "key events." The steps in this video still apply, though the name has changed. Learn more about this update: https://support.google.com/analytics/answer/13965727
A conversion - now called a key event in Analytics - is any user action that's valuable to your business. For example, a user purchasing from your store or subscribing to your newsletter is an example of an action that might be valuable to your business. In Google Analytics, user interactions are measured using events. When you want to measure a key event, you mark an event that measures the user action as a key event. Each time a user triggers the event, a key event is recorded in Google Analytics and displayed in your reports. In this video, you'll learn how to mark an event as a key event.
Chapters:
0:00 - Introduction
1:29 - Mark an event as a key event
3:10 - Conclusion
Resources:
Learn more about key events https://support.google.com/analytics/answer/9267568
Check out the demo code for this series https://github.com/googleanalytics/ga.
Join the Google Analytics 4 Discord server https://discord.gg/djsM2JfQaG
Subscribe to the Google Analytics channel https://www.youtube.com/c/GoogleAnalytics
Instructor https://twitter.com/matt_landers
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