Branding Management | IIT Roorkee July 2018

IIT Roorkee July 2018

Course Details

  • Course Lessons61
  • Course Period31h 48m
  • No.Students8
  • LanguageEnglish
  • No Prerequisite
  • (3)
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Course Lessons

  1. 1 | Product and Brand Management 00:04:23
  2. 2 | Lecture 01: Introduction to Product & Brand Management 00:30:40
  3. 3 | Lecture 02 : Defining Product 00:31:27
  4. 4 | Lecture 03 : Terminologies Associated with Product - 1 00:30:47
  5. 5 | Lecture 04: Terminologies Associated with Product - 2 00:30:40
  6. 6 | Lecture 05 : Terminologies Associated with Product - 3 00:31:41
  7. 7 | Lecture 06: Terminologies Associated with Product - 4 00:29:28
  8. 8 | Lecture 07: Product Management & Concepts Associated with Product 00:30:43
  9. 9 | Lecture 08: Product Classification 00:32:32
  10. 10 | Lecture 09: Product Differentiation and its Elements - 1 00:30:30
  11. 11 | Lecture 10: Product Differentiation and its Elements - 2 00:31:56
  12. 12 | Lecture 11: Product Positioning - 1 00:32:24
  13. 13 | Lecture 12: Product Positioning - 2 00:35:24
  14. 14 | Lecture 13: Product Life cycle -1 00:30:31
  15. 15 | Lecture 14: Product Life Cycle - 2 00:32:56
  16. 16 | Lecture 15: Product Life Cycle - 3 00:30:43
  17. 17 | Lecture 16: Saddle Effect & Relationship of Product with Marketing Mix Elements 00:30:54
  18. 18 | Lecture 17: Market and Product Planning- 1 00:30:48
  19. 19 | Lecture 18: Market and Product Planning- 2 00:33:53
  20. 20 | Lecture 19: Product Strategy and Decisions- 1 00:30:48
  21. 21 | Lecture 20: Product Strategy and Decisions- 2 00:31:29
  22. 22 | Lecture 21: Product Decisions 00:32:51
  23. 23 | Lecture 22: Product Portfolio Management 00:32:14
  24. 24 | Lecture 23: Product Category Management 00:30:46
  25. 25 | Lecture 24: Customer Analysis 00:31:55
  26. 26 | Lecture 25: Competitors Analysis 00:31:03
  27. 27 | Lecture 26: Product Pricing 00:32:03
  28. 28 | Lecture 27: Product Pricing and Packaging 00:29:21
  29. 29 | Lecture 28: Product Distribution 00:31:03
  30. 30 | Lecture 29: Design Thinking- 1 00:30:48
  31. 31 | Lecture 30: Design Thinking- 2 00:30:06
  32. 32 | Lecture 31: Design Thinking – 3 00:30:48
  33. 33 | Lecture 32: Product Innovation -1 00:31:39
  34. 34 | Lecture 33: Product Innovation – 2 00:31:50
  35. 35 | Lecture 34: New Product Development 00:31:51
  36. 36 | Lecture 35: Reflexivity, Insight, and Value Co-Creation 00:33:39
  37. 37 | Lecture 36: Brand Management 00:30:33
  38. 38 | Lecture 37: Defining Brand 00:31:26
  39. 39 | Lecture 38: Strategic Brand Management Process 00:32:02
  40. 40 | Lecture 39: Brand Proposition 00:32:38
  41. 41 | Lecture 40: Customer-based Brand Equity -1 00:30:44
  42. 42 | Lecture 41: Customer-based Brand Equity 2 00:30:50
  43. 43 | Lecture 42: Brand Positioning 00:35:00
  44. 44 | Lecture 43: Brand Resonance Model 00:33:50
  45. 45 | Lecture 44: Brand Value Chain -1 00:30:40
  46. 46 | Lecture 45: Brand Value Chain- 2 00:31:01
  47. 47 | Lecture 46: Brand Equity Elements - 1 00:31:10
  48. 48 | Lecture 47: Brand Equity Elements- 2 00:32:12
  49. 49 | Lecture 48: Designing Marketing Programs to Build Brand Equity 00:31:37
  50. 50 | Lecture 49: Secondary Brand Associations 00:31:39
  51. 51 | Lecture 50: Brand Audit and Research 00:32:46
  52. 52 | Lecture 51: Brand Architecture Strategies And Brand Portfolio 00:29:32
  53. 53 | Lecture 52: Brand Portfolio And Brand Hierarchies 00:33:42
  54. 54 | Lecture 53: Brand Equity: Measuring Outcomes- 1 00:32:11
  55. 55 | Lecture 54: Brand Equity: Measuring Outcomes- 2 00:34:36
  56. 56 | Lecture 55: Brand Extension 00:32:38
  57. 57 | Lecture 56: Brand Experience & Brand Loyalty 00:31:51
  58. 58 | Lecture 57: Brand Continuum & Brand Reinforcement 00:31:15
  59. 59 | Lecture 58: Brand Revitalization & Repositioning 00:33:32
  60. 60 | Lecture 59: Rebranding, Brand Demise & Brand Lifecycle 00:32:17
  61. 61 | Lecture 60: Product & Brand Management- Conclusion 00:32:18
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